Director of Marketing at Zoosk, Inc.
July 2010 - January 2012
-Developed and launched offline marketing plans in key country markets, to grow membership and sales cost effectively while meeting ROI goals.
- Extensive hands-on experience producing and implementing go-to-market campaigns including local and national DRTV/TV, radio, outdoor, and print campaigns. Always looked for things to test in order to increase the efficiencies and profitability for Zoosk.
- Managed the development and production of creative for 27 TV spots for 12 countries and brought the project in at 8% under budget.
- Negotiated, maintained, and tracked the offline marketing budget.
- Maintained positive and strategic relationships with key media, creative and research agencies. Managing the day-to-day relationships including media buying, creative development and production.
- Responsible for defining the overall Zoosk brand, developing/writing the brand guidelines and making sure that all creative materials extended and strengthened the brand.
- Conducted quarterly brand awareness surveys in countries where Zoosk was doing TV and other offline advertising to measure the growth in brand awareness (unaided and aided), intent and recommendation.
Senior Marketing Manager at Zoosk, Inc.
December 2009 - June 2010
- Managed the strategy, creative, media buying, and production for customer acquisition campaigns that successfully drove targeted traffic to the Zoosk consumer website through marketing investment across TV, radio, print and outdoor offline channels while delivering significant new and returning subscribers across the globe.
- Launched first ever U.S. Zoosk TV campaign and grew the brand awareness 4X. Developed and managed every piece of the campaign from start to finish. Sourced the creative and media buying agencies. Worked with the creative agency on the creative brief, messaging, creative direction, and TV spot production. Managed the media agency TV buy strategy. Key player in successfully getting Zoosk on the path to build brand awareness, intent and recommendation over time.
Senior Marketing Manager at EarthLink, Inc.
September 2006 - April 2009
-Senior level direct marketer with a track record of successes building and executing marketing programs and strategic account development in support of all EarthLink/PeoplePC related channels partners.
- Interface and work effectively with both internal and external partners and resources to ensure that partner specific marketing plans are developed and executed to drive incremental subscriber growth across all product lines.
- Develop strategic briefs for partner agencies and manage overall program timelines; executing partner marketing requests from internal partners through provided resources. Including campaigns for product launches, direct marketing (direct response TV, direct mail, online banner ads, print ads, emails, and retail CD sleeves), and both sales and incentive materials for the call centers.
- Extensive track record of developing and fortifying business relationships across multiple organizational lines, resulting in increased revenue and market share.
Channel Marketing Manager at EarthLink, Inc.
April 2005 - August 2006
- Managed marketing and execution of strategic account development support for all EarthLink and PeoplePC related channels, included Affinity, Retail, Call Center and Major Account partners.
- Served as a brand-advocate, ensuring all channel marketing materials extend and strengthen the PeoplePC and EarthLink brands.
- Worked closely with the channel sales organization in uncovering and evaluating new business opportunities.
- Grew the insert channel with our partner agencies from scratch. We sent out hundreds of creative versions, totaling over 300MM+ inserts a year, which delivered more than 25K+ new subscribers a year.
- Worked extensively on marketing programs targeting the 50+ market and understand what it takes to successfully market to this audience.
- Demonstrated ability to design and analyze direct response marketing programs using fundamental A/B testing platforms across direct mail, print and insert channel.
Account Executive (Senior Marketing Manager) at Home Box Office Services, Inc. (HBO)
May 2003 - December 2004
- Managed and grew HBO/Cinemax products (brands) with existing accounts in a mid-sized Comcast region comprised of multiple systems and secondary media markets that represented $30M in HBO/Cinemax revenue.
- Developed/implemented annual multi-tiered product/brand marketing programs, including consumer advertising, direct marketing (direct mail, radio, print ads, direct response TV, inserts and telemarketing), public relations and sales promotion activities to grow and retain the HBO/Cinemax business through a consultative sales approach.
- Created marketing collateral and sell-in materials for marketing campaigns.
- Managed financial administration of $4MM SF HBO financial budgets including tracking, budget forecasting, analysis, and signing authority for local payments.
- Managed new product launches, such as launching new multiple branded channels of HBO/Cinemax and On Demand services. Taking care of everything from resolving technical issues to creating marketing and sales collateral.
Account Services Executive (Marketing Manager) / Manager of Administration at Home Box Office Services, Inc. (HBO)
May 2001 - April 2003
-Coordinated all aspects of projects both internally and externally to ensure that schedules and budgets were met and objectives achieved.
- Analyzed my local markets to look for growth opportunities, as well as to troubleshoot any challenges getting in the way of successfully growing the business.
- Managed the development and implementation of both local and national direct mail campaigns for the SF Office.
- Created/managed promotional sales incentive programs for third-party sales force, to drive incremental sales above 'business as usual'. Worked with the creative agency, outside vendors and printers to ensure delivery of materials.
- Designed executive and management systems and tailored financial and subscriber reporting systems to meet Senior Management needs.
- Developed financial tracking system for SF Office.
- Trained staff on processes, in-house computer programs, and acted as an office resource.
- Coordinated/worked affiliate events and screenings.
Account Services Executive (Marketing Manager) at Home Box Office Services, Inc. (HBO)
April 1996 - April 2001
Account Associate at Home Box Office Services, Inc. (HBO)
April 1994 - March 1996
Campaign Coordinator at Home Box Office Services, Inc. (HBO)
April 1992 - March 1994
This BrandYourself profile is automatically optimized to show up high in Google 